Effective Ads, Viral Marketing, Communities or social networking, Co-creation
1. Ubiquitous, contextual, granular ads everywhere (Online, Mobile, Print): www.google.com
2. Viral marketing: Buzz-oven
3. Communities or social networking: www.myspace.com , www.milliondollarhomepage.com
4. Co-creating experiences: www.converse.com
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